Typography
Our typography is bold and impactful. It consists of two font families, Futura and Poppins.
Headline font
Futura Bold is our headline font. A timeless and simple typeface with geometric forms that oozes confidence.
Supporting font
With geometric forms, Poppins compliments Futura Bold. We use Regular and SemiBold weights as our supporting fonts.
Type hierarchy
To communicate clearly and effectively, it’s important to create a hierarchy in our messaging.
We should lead with impactful headlines and pair with simple and concise body copy or supporting information.
This is easier said than done, so we’ve included examples of best practice. If in doubt, check in with leighton@measurable.energy
In use
measurable.energy brand guidelines
Last updated: 18/05/2023
Last updated: 18/05/2023
