Brand story and DNA
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Our brand story
Our plug sockets,
powered by machine
learning, identify your
devices and continually
measure their usage,
automatically turning
them on and off to
eliminate small
power waste.

They actively minimise your carbon emissions, helping you to achieve your net zero goals, whilst reducing your electricity costs by 20%.

With a return on investment within a maximum of 2 years,

it’s never been easier to save the planet and your pocket.
What we do
Our plug sockets recognise your devices, monitor their energy consumption, and automatically switch them off when they aren’t needed
Identify

Know what devices you’ve got plugged in, where these are and what they’re doing.

Measure

See how much energy you’re using and carbon emissions you’re producing.

Reduce

Automatically turn your devices on and off to save money and minimise your environmental impact.

Why we do it
We want to
create a more
sustainable world
Read more
Who we serve

Giving you the power

Read more
Our technology can be applied to any setting where there’s a plug socket – from buildings to public infrastructure.
‍
If you’re a business or an individual, we can support you to continually measure and automatically reduce your energy usage and carbon emissions.
We are here for everyone
Read more
Our technology can be applied to any setting where there’s a plug socket – from buildings to public infrastructure.
‍
If you’re a business or an individual, we can support you to continually measure and automatically reduce your energy usage and carbon emissions.
Our brand DNA
Our brand DNA is the essence and spirit of who we are. It underpins our identity and helps shape our communications, marketing, behaviour and activities.
‍
It’s a simple but powerful reference for anybody working with us to ensure we’re aligned and cohesive in our approach.

Purpose

To eliminate all wasted energy in buildings

Vision

To have our plug sockets in every commercial and residential building globally

Mission

To empower every person to minimise their carbon emissions using our technology
Brand values
Our values summarise our beliefs and what we stand for. They’re the compass that guides our actions, behaviours and
decision-making process.
‍
By respecting our values, we can create
a brand we’re all proud of.
Brand values
Shuffle cards
Honest always
We’re transparent and sincere in all our interactions, building trust and respect with those around us.
Curious in nature
We’re an agile team with a combined technical skill, industry knowledge and intelligence to make real environmental change.
Original by design
We’re persistent and
always looking for new ways to solve problems and improve the solutions we create.
Relatable at heart
We take the time to understand what our customers need and lean on our own experiences to help guide us.
Brand words
Primary
Professional
Smart
Passionate
Primary
Secondary
Enthusiastic
Informative
Friendly
Trustworthy
Fun
Humorous
Casual
Respectful
Upbeat
Quirky
Frank
Playful
Matter of fact
Conversational
Formal
Provocative
Trendy
Cheerful
Authoritative
Caring
Unapologetic
Primary
Secondary
Tertiary
Brand tone
Casual
1
2
3
4
5
Formal
Funny
1
2
3
4
5
Serious
Respectful
1
2
3
4
5
Irreverent
Enthusiastic
1
2
3
4
5
Matter of fact

Brand use

Need some guidance on how to use our brand?

View our guidelines

Read our brand story and DNA again