Logo
The measurable.energy logo takes its shape from the light on our socket and sits at core of our brand. It's our most recognisable asset and should be used on all communications.
The logo is a registered design and protected - providing we use it correctly and never alter the logo e.g., removing the surrounding lozenge.
Primary colours
Our logo should only every appear in our light purple or white.
Our preferred and primary logo colour is either light purple out of white or vice versa.
This combination gives the strongest brand recognition and standout. And frankly, it also looks best.
Secondary colours
Mono black and white
Colour variations
Colour variations
Colour variations
Clear space
Minimum size
For maximum clarity across digital and print applications our logo should never be reproduced below the minimum size guidance.
For digital applications, the logo should be no smaller than 20px in height. For print applications, the logo should be no smaller than 5mm in height.
Placement
On narrower and shorter applications, you should always aim to use the logo to lead communications.
The format or platform will determine ideal logo placement for your communication.
Top left - This is our prefered placement for print. The logo leads the communication followed by messaging and visuals.
Centred - We use the centred logo when we don’t use any headlines. A centred logo is ideal for more photographic communication that are part of a series or for internal comms campaigns.
Brand promise
Our brand promise derives from our purpose 'To eliminate all wasted energy in buildings' and is used in communications to pledge our commitment.
The brand promise lock-up is made up of two elements: our switch device and our purpose (text) - these should never be separated.
We should use our brand promise in communications wherever possible.
Backgrounds
Colour variations
Colour variations
Clear space
Our brand promise should always be clearly visible and legible.
To ensure the lock-up isn’t obstructed, we have a clear space surrounding it.
Sizing
The brand promise size is determined from the height of ascender to descender of the measurable.energy logo typeface.
Our brand promise always sits locked-up on a single line. For narrower and smaller applications where it cannot be used as intended, we simply avoid using it.
Note: Do not lock-up the logo and brand promise. They should always remain separate.
Placement
Favicons
For digital platforms we need a shorthand icon that is instantly recognisable as measurable.energy.
For our favicon, we use the switch icon from the brand promise. It’s the same shape as our logo and helps drive consistency.
Our logo favicon should only every appear in our light purple or white.
Colour variations
Colour variations
In use
Last updated: 18/05/2023
